Newsletter Stories or Articles?
Should your newsletter consist of stories or articles?
A story, or news story, is a narrative account of events. It is told in a straightforward style without advice or editorial comment.
Everybody loves a story. Whenever possible, we try to report the news in story form.
An article explains, describes or gives advice on a topic. It is usually written in an expository style.
Some newsletter pieces combine both formats, starting out with a story opening and then shifting to an article structure.
Ultimately, the format we use for a particular piece will be the one that conveys information in the clearest, most interesting and most efficient manner.
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