Open-Ended, Short Questions Elicit Insightful Answers

Adam Bryant of the New York Times regularly interviews CEOs and other business leaders for his column, Corner Office. I’ve long admired his interviewing style. He asks short, pointed, open-ended questions that get his subjects thinking — and opening up to him.

Lately, I’ve been noticing how he gets in a one- or two-word follow-up question and draws out more insights from a source. Anyone who has conducted interviews will appreciate the beauty of questions like:

  • “What else?”
  • “Any others?”
  • “How?”

Because it’s questions like these that take a source to places they weren’t expecting. And the interviewer uncovers new layers to a previous answer.

Read a few of Adam Bryant’s interviews; watch a master at work.

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