Bing — The Decision Engine Tries to Change Search

Bing is trying to create a new category called decision engine, which is clever. Because then it can never be the second-ranking search engine.

But will decision engine take?

No. For many reasons.

One, it’s usually futile to try to change entrenched nomenclature. For instance, try getting people to say table tennis instead of Ping Pong.

Though if anyone has a chance of bringing about a name change, it’s Microsoft. But not if they keep running ads like the one below.

Two, search is a verb, decision an abstract noun. You can visualize someone searching for something; it’s hard to imagine a decision. Search is a more appealing term.

Search engine more closely expresses a user’s interaction with the software. Search is what a user does when he types keywords into a box. A decision is what he makes from the search results. Without search, there is no decision. Without the journey, there is no destination.

Ultimately, no matter what Microsoft calls it, users will treat Bing as a search engine. And compare it to you-know-what.

6 Responses to “Bing — The Decision Engine Tries to Change Search”

  1. Jade says:

    Bing does give search results much like Google but i would have to say that Google still gives more relevant search results

  2. i have been using the BING search engine for a couple of weeks. Bing seems to be as good as Google but for some reason i would still want to stick with Google search engine ,-

  3. Pinay Smith says:

    i am using both Bing and Google and i think both search engines give relevant search results. i would still prefer Google though, because it gives a little bit more relevant search results than Bing.

  4. I use Bing and Google whenever i want to find something on the internet. I think that both search engines are very good. `

  5. Ella Walker says:

    It is interesting to compare the performance of Bing and Google search but i haven’t seen any difference at all in their performance. “”

  6. Owen Bell says:

    i still frequently use Google despite the appearance and popularity of the Bing search engine.:~

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