Copywriting Samples
Here are
links to some of our work. Not shown is the copy we write for our clients' internal use, such as private employee
communications or information that is resold.
Web Copy
Retail
Solution Center (Manufacturer of retail display fixtures)
New copy that
explains the client's approach and benefits.
Connecticut Multiple Listing Service
Promoting Connecticut's
only statewide MLS to REALTORS®
and brokers.
Paragon Slate LLC (High-end
residential roofs)
Words and design that
reflect the company's focus on luxury homes.
Project
One, Inc. (I.T. consulting and permanent placement)
New copy for the
company's revamped website.
The IM Group (Government
benefits consulting firm)
The company had
outgrown its old web site and needed copy
to describe the full range and depth of its
services.
19CFR Trade
Consulting, LLC (Customs compliance)
Clear and concise
presentation of the client's myriad services.
Krilogic Corp. (I.T.
system integrators and SOA consultants)
A complex subject
handled succinctly.
Strictly Accounting CPA and BillPay USA
Introductory and FAQ copy for the
client's new bill-paying service.
Excel Partner (Executive
search firm for SOA and ERP talent)
Copy supporting the
client's new strategic focus.
I.T. Case Studies
We wrote these case
studies for Syntel's ad agency, Austin
Lawrence Group.
Syntel was pleased with the case studies
and assigned us several more.
Saving $2
Billion Annually Through Electronic Check Processing
(Syntel Inc.)
System Expansion
Increases Securitization Capacity by $11 Billion
(Syntel Inc.)
Complying With an EU
Directive on Taxation (Syntel Inc.)
Migrating Data to an
Enterprise ETL Standard Leads to Savings and
Efficiency Gains (Syntel Inc.)
Testing Enterprise Applications Helps Satisfy Customer Needs
(Syntel Inc.)
Brochures
Ryan,
Ryan Johnson & Deluca (Law firm)
The brochure
explains the client's history, benefits and areas of expertise.
Cytec Industries Inc.
R&D Capabilities
Highlighting Cytec's worldwide R&D operation, which has long been
creating
breakthrough solutions for its customers.
World Affairs Forum
The Forum used
this brochure to inform current members about its programs and
to recruit new members.
Cytec Industries Inc.
MAK Series Solvent Extraction Reagents
Created to present new
research to mining chemicals professionals.
Sysdyne Corporation
Product Brochures
Promoting
new and upgraded products.
Technical Marketing
Literature
Product Data
Sheet (Cytec Industries Inc.)
Provides valuable
information about the use and benefits of a new flocculant.
Case Study (Cytec Industries Inc.)
An example of how
Cytec's products can reduce heavy metals and help customers
comply with regulations.
Technology Note (Cytec Industries Inc.)
Technical aspects of using one of Cytec's defoamers.
News Releases
Kuraray America Inc.
(Specialty chemicals)
Highlighting the benefits of an equipment upgrade at the client's EVAL
Americas subsidiary.
Benefit Planning Services, LLC (Insurance services for businesses)
This release announced Benefit Planning Services' participation in a public forum on healthcare,
where the company provided information on the hidden costs affecting insurance premiums.
The Realization of Art (Art appraisal and placement firm)
A local newspaper ran this release almost word-for-word.
e2Value, Inc. (Provider
of insurance-to-value software)
Announcement of a new
annual industry award for leaders in the insurance field.
Print Ads
Philips
Defibrillator
A consumer ad that
dramatizes the defibrillator's most important benefit.
Sound Beach Unlimited
Services (Home remodeling)
An ad created to
coincide with gift-giving season.
Training Materials
e2Value, Inc. (Provider of
insurance-to-value software)
One of
a host of materials we've created that explain the company's software to its
customers.
I.T. White Paper (excerpt)
ServTrax
(I.T. asset management)
ServTrax used this white paper to pitch a key customer.
Articles
for Clients
Sterling Glen of
Stamford (advertorial in the Stamford Advocate)
Integrity at IBC (Internal
communications article for a chemical materials manufacturer)
Daily Data Board (Internal
communications article for a chemical materials manufacturer)
Annual
Report
Farmington
Savings Bank
Critique
Brochure
Critique
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